Wednesday, October 21, 2020

Discount River Rocks - A year in SEO

Sunday, October 4, 2020

Drag & Drop App Builders Are The Future.

Just how websites used to cost upwards of 5 figures in the late 90’s early 2000’s and have since dropped to free in some cases, mobile apps are on a similar trajectory. There have been several drag and drop app builders to pop up on the market in the last year or so. Will you eventually be able to build a professional mobile app for free with no technical training other than knowing what looks good where?

​The answer may be yes.

Compare custom coding a website to creating one on Wix. You already have a business to run, teaching yourself to code would not be the best use of your time. This is the situation for many business owners and therefore they opt for the Wix version or another drag and drop web builder. 
The time value of a drag and drop is clear. And as these web builders improve over time the value of paying for custom coding drops severely. After all, if a Wix site can rank just as easily as a custom-built site, why not pay Wix the $300 annually and have them take care of the back end. You also usually get some sort of customer service.

Drag and drop’s main value is the time it saves. Now it’s coming to mobile apps.

Glide Apps has been around for a little over a year now and is the only no-code app builder on the list, not a drag and drop although there are drag and drop features. Glide Apps uses a Google Sheet as a database. “Spreadsheets are the most successful programming model of all time”, and now you can utilize your highschool excel knowledge to create a mobile app for your business.
Glide has 3 pricing levels for “non-members”, Personal, Basic, and Pro.

The Personal level is free to use with 100MB of storage space and 500 rows of data. This plan also comes branded with the domain name and Glide branding. They also take a 10% transaction fee! This level is appropriate for those who want to dip their toes into the idea of creating a mobile app or compare app builders before making a final decision as you will have to pay for any premium features on any platform. The Basic account is $9/mo when billed annually ($188.00 before taxes upfront) and comes with 5,000 data rows and 2GB of storage. You still have to deal with Glide branding and domains and they take a steep transaction fee of 5%. In our opinion, this account level isn’t worth the $9/mo. You still have Glide branding, the storage space is mediocre, and you still have a very high transaction fee to pay. If you want to do this right, opt for the Pro. The Pro account is $24/mo when billed annually ($288.00 before taxes upfront) and finally lets you place your app on your own domain! You get 25,000 data rows and 10GB of storage. It also comes with a lower transaction fee of 2%.To get started with Glide you need to have a Gmail account to connect to as Glide only works with Google Sheets. After connecting with Google you create a new project and select a sheet to use at the database of your app. Opening to a blank sheet can be intimidating though! You can watch YouTube tutorials to get a concept of how the process works or you can start with one of Glide’s templates. We recommend a mixture of YouTube University and starting with a predesigned template that Glide offers. You can view the Google Sheet being used as the database for one of their templates by clicking on the pen on the left-hand side of your screen.




Once you start to play with their design you will realize the options are endless. The best use of these builders, while we are still in the early stages, is to build micro apps with them. Start with the mission of opening up one bottleneck of your processes with this new app you’re about to build. You can create several apps with Glide to do several different tasks. You will have a tough time building an app that does everything.

create your own advanced mobile app within 60 minutes.” Gappsy is fairly new and was started in the Netherlands around the end of 2019 early 2020. Gappsy comes loaded with features that allow you to collect payments through your app, show ads, and even create customer loyalty cards. Gappsy is a drag and drop software system that claims to allow anyone “

For drag and drop, we love Gappsy for its simplicity and low pricing offers which, if you watch their social channels closely enough, you may be able to buy a lifetime license for a flat rate. 
When Gappsy isn’t running a pricing promo there are 2 standard price points. $37 and $57 billed monthly. We will break down each price level here.

The “Basic Plan” which costs $37/mo or $27/mo when billed annually comes with features like hosting, PayPal & Stripe integrations, and unlimited editing. There are some serious fallbacks with this plan that cause us to recommend you skip this option if you are serious about building an app with Gappsy. The 3 biggest drawbacks with this plan are that they limit you to 500 downloads/users, they load up your app with Gappsy ads even though you are a paying customer, and there is no ability to send push notifications. Those are just the top 3 reasons you should skip the “Basic Plan”. There are several other key features you will miss out on with this plan like not having access to a chatbot within your app, no Zapier integrations, and no loyalty cards. The “Premium Plan” starting at $57/mo or $42/mo when billed annually is the package that unleashes all of Gappsy’s potential. With this plan, you get access to everything and this includes unlimited downloads of your app. You will be able to capitalize on features like webhooks and even an Uber-like feature that will empower you to create your own Uber app.

Using Gappsy will take some playing around and there is no free version available. If you are tight on budget you may want to give them a follow and wait for their next deal. We were able to get a lifetime license for just $87 one time! There is a lack of tutorial videos on YouTube because of the novelty of this company but we expect more content to become available as this technology ages and new users jump on board the Gappsy ship.

GoodBarber is the oldest drag and drop app builder in the group having been around since 2011. GoodBarber breaks down app development into two main categories, “Shopping” and “Classic” apps. There is no free version of GoodBarber available and they have 3 pricing models starting at $25/mo for the standard plan and ranging up to $96/mo for the premium package. All apps developed on GoodBarber come with a secure SSL, unlimited bandwidth, and push notifications. Being around for as long as they have been, there are more resources available online about GoodBarber than the other 2 previously mentioned.

Let’s get into which package you should choose if you plan on using GoodBarber to build your drag and drop mobile app. We will be discussing the “Classic” app only.
It is important to note that the first two plans are for Progessive Web Apps while the premium version will allow you to create native apps for iOS and Android.

The “Standard” plan will run you $25/mo when paid yearly or $30/mo when paid month by month. Again it is important to note that this plan gives you a progressive web app and not a native mobile app. This means that you won’t be able to download this app from a marketplace like Google Play or the Apple App Store. You will instead have to view the app from a mobile browser although you can instruct your users to add your progressive web app to their home screen and it will look like another app on your phone. This package does come with push notifications however, which may make this package applicable for those looking to build a microapp for in-house work.

The “Full” plan starts at $48/mo when billed yearly and $60/mo when billed monthly. The biggest leaps from the “Standard” plan are that you can now make this app live on Google Play (but not the App Store), unlimited downloads, and the ability to authenticate users. We would not recommend this plan to many people because if you need a mobile app to be on an app marketplace, you probably need to publish it to the App Store and not just Google Play.

The “Premium” plan starts at $96/mo when billed yearly and $115/mo monthly. One good thing to note here is that GoodBarber will pay for your iOS review fee and you’ll get a large storage space of 1TB! The most out of any on this list.

If you are interested in a “Shopping” app from GoodBarber you will pay about $10–15 more per month and have access to features Apple Pay. We have yet to test this service so we don’t want to get into it too much. But after a quick glance at the pricing page that shows the attributes of each plan, a Gappsy App may be a better option here.

There you have it! Mad Mango Marketing’s top 3 low code/no code, drag and drop mobile app builders. The future is low code for many reasons as we are sure this article has got your wheels spinning. If you use these apps right, you could save yourself or your employees hours of time and hopefully lots of money, allowing you to reinvest in your business where you need it most.
Here is a shortlist of how some businesses successfully use micro-apps:

Originally published at

Tuesday, September 15, 2020

Google Reviews & Why They're Important


Hello, and welcome to our article. After the read, would you mind leaving us a review? How often do you get asked a question like this? Most likely the answer is pretty often, however, how often do you think people actually complete their request and leave a review. Without an incentive like a discount, leaving a review isn’t too compelling to a customer, yet what you may not know is that Google reviews can actually make or break a business. In this article, I plan to explain a bit more about Google Reviews and why they’re so important. ​

People are often afraid to be the first to try something unknown. When a business has “No reviews” on their it makes it hard for potential customers to find confidence in the business. When a potential customer sees 100+ 5 star reviews all with great things to say about the business it becomes far easier to trust them. People like to make assumptions and judgments based on others’ experiences and exposure. On a flip note, Google has an easier time noticing businesses with a lot of reviews based on volume, quality, and the keywords left in the reviews. This is a vital component in your SEO strategy. When your Google My Business is properly optimized a user can easily navigate through your information. Actions taken with your business could be directly attributed to more information listed on your Google my Business profile. Very valuable things too, things like the amount of calls to your phone, direction requests and visits to your website! Google wants to serve the most relevant information to its users as possible. When Google can establish that you are a trustworthy website you are more likely to appear higher in search results. Google My Business
According to Moz data , around 9% of Google’s search algorithm is impacted by new consumer reviews. Eventually, with enough 5-star reviews your business business will be listed in the “ Google map pack ,” the box which displays location-relevant businesses relevant to the user’s search query. Getting into the almighty map pack is extremely helpful but it isn’t the end of the world if you do not get there immediately, Google is still more enthusiastic to recommend websites with high star rated reviews. This is because Google wants to serve it’s users websites that are trustworthy within their field to give them the best search experience. If your custom website utilizes keywords naturally, has real reviews, and builds strong Google ads, you’ll look better among competition and to your clients.

Google is the number 1 search engine by a long shot. So it should come as no surprise that the higher your rank on Google’s search results, the more likely people will click on your business’s website. According to the “Search Engine Journal” an SEO round table, the first 5 organic results on the search engine page will receive around 70.4% of the traffic share. With quality 5-star reviews propelling your business’ your search rankings, this organic SEO will help bring your business into those click-worthy positions.

​Yes, negative reviews never look great, not to potential clients and especially not to you. However, you must look at the silver lining when these unfortunate instances come about. This is a fantastic opportunity to prove that your company is real and willing to grow from its mistakes. When a bad review is left on your website, you have been given the chance to rectify a bad instance. Address your customer complaints as quickly as possible and either discredit this complaint if you see fit or if you believe it to be true, explain to the customer how your company would like to make right the experience the customer had and apologize for their original experience. As we progress deeper and deeper into the abyss of the digital age, it is important that you aren’t lost in the ever increasing results. When you are ready to improve your rankings on Google, you need to work with a high quality SEO company that works for your business. For more information about Google SEO and custom website design services, rely on a premium SEO agency you can trust: Mad Mango Marketing!

Originally published at

Tuesday, September 1, 2020

Mad Mango Marketing Blog

Owning and operating a business is complicated enough. The last thing you need as a small business owner is more software with another monthly subscription. If you have been following our blogs, you know that monitoring your website is as critical as any other marketing effort. Many entrepreneurs don’t have any idea where to begin and if you Google free SEO tools you will probably be asked to pay for extra information or even worse, you will spend time filling out the information they need to analyze your site only for the site to request payment before showing you anything at all.

In 2020, for better or worse, there is only one search engine…Google. Who better to take SEO advice from than the one who will be judging and ranking your site against your competition.

 You can download the Google Lighthouse Extension to your Chrome browser here. To run a report on your website simply visit your site in your browser, click the lighthouse icon, and click “Generate Report”. After a few moments you will see a screen like you see above.
This screen breaks down your Lighthouse Report into 4 sections (we will ignore progressive web apps for the purpose of this blog).

Help! My performance score is in the red! How do I fix this? First, relax… this score has many caveats. If you scroll down on this report, underneath the “Performance” heading will be a list of reasons your score is not a perfect 100. Many of these fixes will require a developer to custom code the solution. In most cases these issues are almost impossible if not literally impossible to fix. Just take a look at. Odds are, depending on where and when you are running the report, that Amazon has a Performance Score of anywhere from a 30 to a 60. This is clearly not perfect, or even considered “good” by Google’s own scale. And obviously, Amazon has no issue ranking. That’s because their content (your shopping experience and vast catalog) are second to none.If you have the answer people are looking for, you will appear just fine on the first page of Google. The majority of these issues arise from drag and drop web builders like Shopify, Wix, etc. A WordPress plugin you are using could also not be sitting well with Google Lighthouse and bring this score down.
​’s Lighthouse Report

If your site is anywhere between a 15 and 50 consider yourself in fairly good standing and do not worry about losing rankings. There may be some easy fixes however, and those should be addressed. You can reach out to Mad Mango for a free assessment.

In Google’s words “ These checks highlight opportunities to. Only a subset of accessibility issues can be automatically detected so manual testing is also encouraged.” This is an up and coming space that will affect every site on the web one day soon. Google wants to be sure your site can be interpreted by individuals that have reading or hearing disabilities amongst others. improve the accessibility of your web app

Just like the other categories in this tool, Google shows you how to address each issue and what is triggering the penalty. Speak with Mad Mango Marketing today to fix any Accessibility issues.

Below is a list of some of the categories in Best Practices. This category is focused on general standards that Google has determined result in a user friendly website. The errors you have here may not be fixable based on what web builder you use. If you have a custom coded site your developer should be able to address most issues.

This is where lighthouse checks for key SEO factors like meta/alt tags and general descriptive text for Google to interpret.
Tired of getting that monthly email about “Tap targets are not sized appropriately”? We all are! Google has determined 48px by 48px is the minimum size for a “tap target” or clickable feature. The space in between tap targets should be 30px or more which is the average thumb size according to Google’s AI.

For websites built on WordPress, the Yoast SEO plugin is the best free plugin available for your search engine rankings. Yoast has been in the SEO game since 2010 and has perfected the on-page process saving small business owners tons of time.
Below are a list of the best features Yoast has to offer:

The best way to signal new content to Google is to manually request a crawl of your website. If you don’t submit a sitemap you will have to wait for Google to find your website and crawl it on its own time. This is obviously not ideal for someone wanting to get ranked on the first page as soon as possible. To access the sitemap Yoast creates for you simply install the plugin on your site and activate it. After that, you will go into the plugin from the menu on the left-hand side and click on “Features” at the top of the page. Scroll down to “XML Sitemap” and click on the question mark to the right. You will then select “See the XML Sitemap” and a new window will appear with your sitemap on page. 

Copy and paste this link into the “Sitemap” section of your Google Search Console account and Google will manually crawl your site to interpret what you offer and then rank your site accordingly.

When you are writing a blog for your site, the Yoast SEO plugin automatically appears at the bottom of your blog editor. Scroll down and click “Edit Snippet”. Now you can add a custom meta description and edit the slug of this post’s URL here to make it SEO friendly. Yoast will even make recommendations based on the purpose of your blog.

When writing a piece of content there are a lot of factors to take into account if you want Google to be well receptive of your post. Right under the meta and slug editor you will see a tab named “SEO Analysis”.Here, you get your own SEO coach on each post. Yoast will warn you if your article is too hard to read, doesn’t use proper headings, and even if you use your keyword too many times. This section is what causes the green, orange, or red to appear for your SEO analysis Yoast will perform. This section will tell you if you have enough internal and external links as well as things like your slug being too long. Don’t worry if you can’t get your article to be green on all fronts. Yoast is not the end all, be all of SEO. This is simply Yoast’s best understanding of your piece.


For example: Let’s say you are a business that operates in a very niche industry with lots of technical phrases that your customers all understand but not the public. Yoast will most likely say that your content is “poor” in readability. For this example you would ignore this warning because Yoast’s assumption that your content is not easily read is incorrect for your target audience.

For backlink building, there is no better option for building white hat links. HARO stands for Help A Reporter Out and is an online platform with an effective free version that can get you a ton of visibility. At HARO, reporters come to you before writing a piece. No more link grubbing on already written articles. Instead you get a list of requests for experts as often as you would like (we suggest sticking with daily updates as the emails can get tedious). In these emails you will see a list of sometimes up to 75 journalists who need to speak to an expert. If you think you have a good blog for an article or are willing to answer a few questions you can get on some really authoritative sites for minimal work.

Big time new sources like NYT, CNN, Fox News and more all use HARO to help write their articles. Contacting a journalist before a piece is written gives you a much better chance of being included and getting that valuable link.

So there you have it. Mad Mango’s favorite 3 COMPLETELY FREE tools to help you improve your local SEO listing. Here at Mad Mango Marketing we spend the majority of our time on your company’s SEO doing backlink outreach and perfecting your onsite SEO. These tools will help you do just that. The next step is taking action. Try to find 2 or 3 hours a week where you can go through these tools and do some outreach as well as check up on your site health. It may not be the same as having a team like us focusing on your site daily, but if you can become consistent in this practice you will have a well ranking website in 6–18 months depending on your industry. Looking for a free website audit to get the ball rolling? 


Contact us today!

Originally published at

Friday, August 14, 2020

How to Maximize a Post for SEO

Hey reader! We’re glad you want to learn more about maximizing your posts. An online presence is extremely important but being present online doesn’t automatically make you presentable. There are several key factors that play into making a piece of content presentable.

Every piece of content you are posting to social media or on your website is a great opportunity to spread information and educate your audience on something you do or are currently offering. This means you want to get the most out of whatever you are posting, a picture, blog, video, infographic, etc. Content with are extremely important since they can be syndicated to so many different platforms with ease. Each piece of content you post on social media is an asset — one you want to get the most out of, whether it’s a video or a static image. Having a strong following on one platform does not mean that all your content should live solely on that platform. It is important to post in places even where you may not have the largest following. These posts still send signals to Google that you are an active website. shareable links

Below, we’re discussing everything you need to know about maximizing a single post.

It should come as no surprise that video is king right now, wouldn’t you agree? Video is far more enticing and interactive than a still image.It’s already clear that social media graphics are an effective way to grab the viewer’s attention and make a lasting impression. However, you can take it to the next level by using videos to gain more engagement. Social media platforms want people to engage with your posts just as much as you do. The longer you can keep a user engaged, the longer they will spend on the app!

When using videos, the goal is to create a unique user experience, telling a cohesive brand story without forcing users to jump from post to post. Not only is this more engaging, but it’s also cost-effective (allowing you to squeeze extra value out of your digital advertising projects) and helps you stand out from your competition.

The days of keyword stuffing and black hat SEO are over. After the most recent update to Google Algorithm , the focus has shifted primarily towards content. Now brands and digital creators have been dreaming up unique ways to push content to their audiences and craft eye-catching material. This change of focus is positive, now users must come up with a variety of ways to create memorable, eye-catching posts that bring true value.

In need of some inspiration? Below are a few of the ways your brand can maximize their posts:

Top 10, Top 5, and Top 3 lists are all too common nowadays but that doesn’t mean they aren’t a great way for you to create quality content. These lists can be taken in a few directions:​Tell your audience what makes you the best and why you’re clearly the top choice. This doesn’t have to be malicious, maybe specify a service or product of yours that is top-notch and you have leading expertise where a competitor may not. List multiple products :
Stand out from your competitors : 


Give an honest review of a product (or products) you carry and compare them to their competition. Let your audience know why there is a brand of this product you chose to promote and carry over the rest. This creates great trust flow between you and your customer.

Share some specifics about an area. Perhaps you are a seafood restaurant, you could make your list “Best places to get a lobster roll in Connecticut.” This provides the ability to list competitors your customers might be searching for in a natural way. Mention location in your content is also a fantastic way to increase your local SEO.

One of the best lenses of social media is the ability to give users a peek behind the curtain of their favorite brands. This helps to increase customer loyalty by helping your audience connect to the “human” side of your business. So, why not tell us who you really are and how you came to be? A story is a great way for your customer base to get to know more about you. Showing how your products are made or how your company gained its expertise with a service are both effective ways to engage your audience in your story.

Think of a common question your ideal customer might ask. For example, “ “ or “ Do trade businesses need SEO? “ Providing an in-depth answer to common questions your audience might have is a great way to naturally weave in things your clients could be searching for. Questions essentially are why Google came to be, so why not help Google to run as efficiently as possible by helping provide credible answers for its user’s questions.

Mad Mango Marketing focuses on several methods to enhance your on-page SEO. To take advantage of all of the provides, it’s best to work with a team of expert content creators. At MMM, our design team is ready to help you dream up unique posts that fit your brand perfectly. indexing Google
For more information about our SEO services, today!

Originally published at

Monday, August 3, 2020

How to Design a Landing Page in 5 Steps

How to Design a Landing Page in 5 Steps

You spent hours building the perfect Instagram ad. You ran the copy by all your friends and family, the creative attracts attention, and it gets your message across. You have a well-targeted audience using retargeting tools like lookalike audiences and your . Facebook Pixel 
Your ad is getting clicks and views…but for some reason, the ad isn’t converting.
The issue may be your landing page.
It’s our opinion that the landing page should have equal, if not greater, time expenditure.
After, all, you have unlimited freedom as to how this page will look as compared to an advertisement where you are limited on everything.

Your ad’s landing page needs to have the following characteristics:
The first thing you need to do is name the page something that says what it is. If you are running an ad to get people to sign up for an online class you are offering you should name the page something like Platforms like Facebook will show your URL in the ad, depending on your campaign settings, and you want to use every inch of space they provide you in your favor. Thoroughly naming a page like this will help you down the road when you need to find it quickly or turn an ad back on without opening the ad up to see which link it is sending traffic to. ​
The best way to make an ad is to start the process from your customers point of view. Imagine you saw a beautiful ad and clicked on it to make a purchase, only to come to a landing page that looked clunky, possibly spammy, or used different art than the ad you clicked on. This would give you some pause. It could be the reason your ad isn’t working!

If you have a really nice piece of creative content, use it at the top of the landing page. Stick with the same color schemes and language style you used in the ad on your page. People love consistency. It’s the quickest way to gain trust. All of your marketing from top to bottom needs to have the same look and feel.
If you are a seasoned advertiser on social media and Google you will not need to make any changes regarding this. For those just starting out, you want to make sure you have the Facebook Pixel installed if you are running FB or IG ads and Google Tag Manager properly installed on your buttons and pages if you are running Google Ads.You can read to learn more about Google Tags and how to install them.You can also always call the pros at and we can take care of this for you quickly.
Installing these on your site will let you track how many page visitors you are getting and where they are coming from. You will also be able to use this information to create new audiences. Now you can have a top of funnel ad that shows to everyone who has an interest in what your class teaches and a lower-funnel ad that only shows to people who have visited your webpage, filled out the form, watched a certain percentage of your video, or endless other tracking options!
If you are selling a product this will come naturally at check out. For example, posting this ad to get people to sign up for our online class, you will want to install either a lightbox (image below) on the site or a form for individuals to give you their contact information.
We recommend against lightboxes as they can come off as spammy. For this example, however, if you are selling a product you may want to offer a discount in exchange for an email or phone number. There are many great plugins for building lightboxes that are free to install.
Like we mentioned in the beginning, a landing page has no restrictions as compared to an ad. We recommend to all of our clients that they give some additional info underneath the sign-up form. Video and infographics are hot right now. You can hire someone for cheap on sites like Fiverr to create these for you.
What this does, besides providing additional info, is it keeps the user on the page. Seeing how all things online play into So there you have it! A few key factors on what makes a good landing page. It is easy to get caught up in the building of the ad or finding the right copy. Make sure your website and landing pages are getting the attention they deserve and SEO, you can actually gain some great SEO juice by keeping people on the page. Time spent on-page is a big factor for Google. If visitors are spending longer amounts of time on your page because they’re watching a video or reading an infographic, this will signal to Google that your site is providing value and deserves to be ranked higher!
contact Mad Mango Marketing today!

Originally published at

Thursday, July 16, 2020

A Guide to Google’s Disavow Tool

A Guide to Google’s Disavow Tool

Bad backlinks will bring your sites credibility down. In turn, good backlinks will increase your site’s reputation. How do we decide which links point to our side?
Using this tool without proper knowledge between good and bad links and be very harmful to your sites standing.

The purpose of this article is to provide a history of the disavow tool, explain how you use it and define the difference between good and bad links.
Created in 2012, Google’s Disavow Links Tool lets you tell Google to ignore specific backlinks for ranking purposes.
The decision making that goes behind choosing which links should be disavowed and those that should be kept is very complicated. Google’s intent behind creating this tool was to clean up spammy looking links to garbage or irrelevant sites. Google had created a sort of prototype of this technique in 2005 by introducing Years later, to serve as an improvement upon this Google released Google

the “nofollow” attribute . As the name suggests, you would use this tool to label links and spammy link comments as “no follow” to tell the Google crawlers not to trace back to their link.
Penguin algorithm .
Penguin served as a filter which all search results had to pass through before being presented to a user. Though this algorithm was not without kinks. Some of these links which Penguin would scan and then deem unfit to present would be penalized. Sadly, since it was not perfect some non malicious sites would get penalized and the penalty would exist for months before being resolved. Google search console would alert webmasters if there was a pattern of unnatural or deceptive looking outbound links.This penalty could have such an effect on a site that when a single webpage was demoted, the entire site would feel the wrath.Google noticed this and attempted to adhere to the savvy web builders like you and provide us with more control over our sites. Thus the disavow tool was born!

In this first version of the tool, webmasters gained the ability to manually disavow links which they deemed as spam but ONLY after Google’s automated methods had been exhausted.
So next came the question is disavowing necessary? And if so when?
What constitutes a “bad guest post” Or a “bad” directory as compared to good ones?
“ Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.””Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

A good collection of principles to keep in mind are as follows:

Does this link bear any relevance to my business or could in some way benefit my site users?

Is the soul purpose of this link to increase my SEO standing?

Is there potential to generate customers from this backlink?

High quality links are rewarded for good organic content. Again another quote from Google 

As I’m sure you and most of our SEO community agree, these two quotes seem very subjective.
Still, some links are inherently bad and taking the time to investigate their individual pages and root domain can help to see if they are coming from any sort of link building service or not.
While some paid links may be difficult to detect, there are a few red flags: Google has begun taking action Private blog networks are groups of people who have reached an agreement to participate in link sharing to one another’s websites. These blogs often have exact anchor text that can quickly tip off Google. When looking at which directories you’d like to include your business on, ask yourself this. “Do I trust this service to present my business to users and will users even be able to visit this directory? If the answer is no then the directory is most likely low quality.This fall off to this method is time. This process can be very difficult to automate making it inefficient. Not to mention most sites now make their comment section “no-follow.”This is our most straightforward example, obviously. You want nothing to do with a website which appears to be compromised. These are the big bad hackers Google is looking to take down and you wouldn’t want to be on the ship with them when it sinks. (It’s illegal) Negative SEO is the most common and malicious practice of poor link building. There are services which can be used to send hundreds of backlinks to a website in a short amount of time in order to frame you as paying for them yourself.
  1. Dofollow site-wide links with exact-match anchor text;
  2. Dofollow links from unrelated sites/content;
  3. Dofollow links from pages with obvious footprints such as “Sponsored Post.”

This can be done with the intent to knock down your website, usually led by a competitor with something to gain.

Originally published at