Wednesday, April 15, 2020

A Step by Step Guide to Creating a Facebook Ad

To Start:
1. Create a Facebook account
2. Create a Facebook Page for your business 3. Select Business or Brand
  • Fill out as much onto your Facebook page as possible. Add photos, basic business information like hours and a link to your website.
  • Then you need to make sure you make your team admins on the page.
  • On the top right select ‘Settings’. On the extreme left select ‘Page Roles’ Then enter the names of anyone who will be publishing on this page.
  • Select the appropriate level of permission you would like to grant this person, then click ‘Add’
  • They will receive a notification on Facebook accept or deny this role.
4. Create a business manger account
  • Visit and choose “create account”. Log into the Facebook account used to create your Facebook page.
  • Fill out the general information as prompted
  • Connect your Facebook page by entering your Facebook page’s name.
5. Approve the request on your personal Facebook
6. Create an ad account
  • On the bottom of your screen you will see a green button saying ‘Create Ad Account’
  • Name your Ad Account the name of your business, select your prompted time zone, select your currency.
7. Ad positions to your ad account
  • Select “Business Settings” on the top right, then click “Accounts” on the far left.
  • Add yourself to your business manager account and select Admin Access
8. Input payment information
Starting the Creative:
1. Create your first campaign
  • You will now be brought to a page showing the pages and ad accounts you have access to. Click on the name of your ad account.
  • Click the green button ‘Create a Campaign’
Before you move any further it is important to note this. The most important aspect of creating an advertisement is by laying out your client’s expectation. Along with that, you must be sure to layout your own set of expectations. These expectations will help you to maintain a path in the development and then, targeting. After keeping that in mind, you are ready to select your objective.
2. Select from a wide variety of objectives to begin.
Strategies to aim for:
  • Brand Awareness: This strategy is when you and your client develop an approach to deliver a message about your business or products you offer.
  • Reach: This shows your business to a wide variety of people.
  • Traffic: your goal is to drive as many people as you can from your advertisement to website. These ads tend to work more when you offer an incentive. Maybe a discount or signing up for a mailing list.
  • Engagement: This route is more for publicity. You want people to naturally share and drive likes to the post.
  • Video Views: Attention is difficult to grab itself. A person averages 8 seconds of attention.
  • Lead Generation: These are bottom funnel targeted ads. The target though in the audience more likely to purchase.
To pair with these strategies you also need quality graphics which fit to both mobile and desktop perspectives. You can use websites such as Canva and Giphy! Another addition to these two is exciting copy. Something that gets your audience interested. Really capture the viewer’s eye with something outstanding. Discounts help!
3. Select your target demographic
Location: We’ll target the area your customers reside
Age: Choose an ideal age for your audience
Gender: Is your ideal audience mostly male, female or a mix of both?
Languages: Select the languages which unique to your product or service
Detailed targeting: Select different
  • Demographics
  • Interests
  • Behaviors
4.For example’s sake we’ll choose those interested in DIY
Choose placements:
Show your ads to the right audiences in the right locations.
  • Automatic Placements: You let Facebook try its best to get the most amount of ad space as it can.
  • Manual Placements:

  • Select which mobile device operating systems will be receiving the ad.
  • 4.Budget & schedule
  • Here you can choose several things all focused on saving you money. If you lower the Cost Control, options.
  • It is important to keep documentation of your numbers in a separate place like such as excel because Facebook does not spend your exact daily budget each day.

Creating the Ads:
1. Name your ad: Make sure the name describes the ad made.
2. Identity: Select your pages you wish to display from
3. Select a format
  • Carousel — add 2 or more scrollable images or videos.
  • This format tends to preform the best when you have menu items, a chronological story, or multiple clothing items.
  • Single image or Video — Self-explanatory, 1 photo or video.
Ads tend to perform better with a higher quality image. Facebook prefers to show ads to its users which are higher in resolution.
As for video ads, you want to capture the attention of your viewer in the first few seconds of your video. People’s attention spans are short nowadays, so it is important to display the main selling point and importance of your ad.
4. Copy and Destinations
  • Enter in your primary text for your ad
  • We tend to keep our ads 3 lines or shorter in length to ensure all of our text is shown on the user’s screen.
  • Headline: Write an attention-grabbing headline
  • Description: add short details about your business or service which make you stand out from your competition.
  • Link — Enter the link which you want your audience to see.
  • Provide a “Call to Action”

How Much Should Spend to Run Facebook Ads?
This is where Mad Mango Marketing comes in! Contact us today and we can give you a suggested budget along with how many people you will be able to reach with that budget!

Originally published at